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Responsive web design (RWD) is a web design approach targeted at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from mobile phones to wide-screen monitors, desktops, laptops, tablets and phones of all sizes to desktop computer monitors).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the media rule.

The fluid grid concept requires page element sizing to be in relative units like percentages, rather than absolute units like pixels or points. Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element. Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Hence, Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation.

RWD uses so-called breakpoints to determine how the layout of a site will appear: one design is used above a breakpoint and another design is applied below that breakpoint. The breakpoints are commonly based on the width of the browser.

Why We Use ?

Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come. The same HTML is served to all devices, using CSS (which determines the layout of web-page) to change the appearance of the page.

Rather than creating a separate site and corresponding code-base for multitude of devices available to customers, a single code-base can support users with differently sized viewports. It makes maintenance easier over time. Responsive design is good for SEO. Google prefers responsive web design as the recommended mobile configuration. Can Increase Conversion Rates of Web-site usage, especially the online shopping site : shoppers using mobiles and tablets. Creates a multi-platform system that is portable, reliable and economical.

What Can We Do ?

Content prioritization is one key aspect to doing responsive design well. Smart content prioritization helps users find what they need, more efficiently.

We Adopt a responsive work-flow from the very start of a project.

We employ feature-detection and server-side enhancement to provide a richer experience. We are adept at Reducing page load time to cater to smartphones.

We focus carefully on product goals, ease of use We use technologies like HTML5 and CSS3 : This also helps to reduce the use of graphics for various design effects, i.e. rounded, cornered and beautiful animation effects using light weight coding.

If you already have a website, we can modify it and make it responsive. We provide Custom designs built to beautifully collapse to best show off your brand on any screen size.